Establish a Brand Identity
What is brand identity?
“A company’s brand identity is how that business wants to be perceived by consumers. The components of the brand (name, logo, tone, tagline, typeface) are created by the business to reflect the value the company is trying to bring to the market and to appeal to its customers.” -Investopia
- ELEMENTS: The goal is to find elements that tell your brand identity and engage your audience with what your brand is all about in a meaningful way.
- CONSISTENCY: In order to maintain a successful brand image, you want to ensure that these elements have consistency to allow your audience to build a memory.
- MEMORY: Consistent elements in the brand appearance, use, size, scope, color, feel, etc. This memory structure becomes the identity of your organization.
- TELL YOUR STORY: These elements are the foundation of your brand story. Discover the value of the elements that you are creating, delivery in a consistent pattern and compel your brand identity story.
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Lets turn your creative ideas into life with a consistent brand identity.